Dahlonega-Lumpkin County has been riding a wave of success as a tourism destination for more than a decade. When gold was discovered in the early 1800s, Dahlonega ballooned from a tiny hills community to a rough and tumble mining boom town. The new gold, tourism, has taken Dahlonega to new economic heights, thanks to an idyllic and dynamic downtown; the perfect place for getaway travel, weekend retreats, family vacations, and destination weddings; an appealing place for aficionados of all things wine; and for those who appreciate the beauty of the outdoors.

These resources all sync perfectly with the top three current travel trends. Today’s travelers are looking for destinations with 1) a robust culinary and vintner arts scene; 2) genuine and authentic history, heritage and architecture; and 3) plenty of options for enjoying nature and outdoor adventure.

“Our community has many lovely Bed & Breakfasts, inns, and rustic cabins, but we need the luxury of a high-end boutique hotel to cater to those travelers that expect a high-standard of service and quality that they provide. There are many tourists who do not stay overnight in our community because there is no brand-name luxury hotel and they do not enjoy the B&B or cabin experience.”

Robb Nichols, President, Dahlonega-Lumpkin County Chamber of Commerce

“Having a hotel that offers high end accommodations in Dahlonega would be a major asset to the local wedding industry. With the hundreds of wedding leads we receive annually, the biggest concern about hosting a North Georgia wedding is the lack of suitable accommodations for larger groups. Our potential brides would be thrilled if there were a large, high end hotel within a short distance from our winery!”

Katie Gayler Fritchle, Director of Sales and Events, Montaluce Winery

First, Best, Only:

  • Site of the First Major U. S. Gold Rush – 1829
  • One of Georgia’s seven Jack Nicklaus Signature Golf Courses at Achasta Golf Club
  • Six Wineries & Vineyards with award-winning vintners and chefs
  • Georgia’s oldest remaining Historic Courthouse – 1836 Lumpkin County Courthouse
  • Second most visited Georgia State Historic Site – Dahlonega Gold Museum
  • Largest Annual Bicycle Ride in the Southeast – Six Gap Century & Three Gap Fifty Rides
  • Second oldest public institution of higher education – 1873 North Georgia Agricultural College
  • One of only six Senior Military Colleges in the United States – University of North Georgia
  • 12 Listings on National Register of Historic Places



  • “Great American Main Street Award® Winner” – National Main Street Center, Inc. 2016
  • “Appalachian Trail Community” – Appalachian Trail Conservancy 2010
  • “Camera Ready” Community – Georgia Department of Economic Development 2010
  • “Wine Tasting Room Capital of Georgia” – Georgia State Senate 2015
  • “Georgia’s Premier Sports Cycling Community” – Georgia General Assembly 2005
  • “State’s Official Center for Study of Appalachia” Historic Vickery House – Georgia General Assembly 2005
  • “Preserve America Community” – Advisory Council on Historic Preservation
  • “National Main Street City” – National Trust for Historic Preservation
  • “Military College of Georgia & a State Leadership Institution” – University System of Georgia
  • “Entrepreneur-friendly Community” – Georgia Department of Economic Development
  • “A 13-Year “Tree City USA Community” – National Arbor Day Foundation

Economic Impact

  • Annual Direct Tourist Spending: $42.29 mil
  • State Tax Revenues $1.87 mil
  • Local Tax Revenue $1.16 mil
  • Jobs Supported: 344

Occupancy Forecasts

  • 2014: 46.9%
  • 2015: 47.4%
  • 2016 47.9%
  • 2017: 54.9%
  • 2018: 59%
  • 2019: 62.7%

Wineries & Weddings

  • 100,000+ annual visitors at wineries
  • Over 20 wedding and special event venues
  • 300+ weddings held at Dahlonega wineries
  • Dahlonega Plateau AVA Designation

Outdoor Recreation

  • 44% within the Chattahoochee National Forest
  • Hike, canoe, kayak, cycle, mountain bike, camp, fish, hunt, and much more!

Historic Downtown

  • 2016 Great American Main Street Award
  • 65 retail stores & 15 restaurants
  • 7 Georgia wine tasting rooms
  • Year round events attracting 250,000+ visitors

Tourism & Hospitality Data Sources: 2017 Georgia Department of Economic Development, Tourism Report; 2014 HVS Feasibility Study; 2017 Dahlonega-Lumpkin Tourism Report

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