University of North Georgia Communications & Marketing Intern, Skylar Cochran, reflects on her experience with the Development Authority of Lumpkin County
My experience as the Communications & Marketing Intern at the Development Authority of Lumpkin County (DALC) was outstanding. Everyone on staff was courteous, punctual, and helpful throughout my experience. Most notably, Executive Director Rebecca Mincey was my “team leader,” guiding me in all aspects of the position. Her leadership, insight, and support taught me what a passionate professional looks like and I’m grateful for that.
During my internship, I was in charge of writing news releases, social media account management, marketing material development projects, along with photography and film projects during site visits. My two favorite projects were the Yahoola Creek Reservoir Master Plan film and news coverage as well as the development of the new V.A.L.U.E campaign. I conducted interviews, promoted Business Spotlights, and worked to encourage engagement between the DALC and Lumpkin county residents, businesses, and prospective employers.
This internship has made me more interested in marketing material production and distribution through multimedia platforms. I appreciated the hands-on aspect of the internship program because it allowed me to learn and approach tasks creatively. I was surprised by how manageable this internship position was with my coursework. I never stressed about balancing coursework with intern-work and each and every project on the list had a clear deadline that made time management easy!
I would most definitely recommend the Communications & Marketing Internship for other UNG students! My experience was positive, engaging, and allowed me to grow as a writer, editor, and communicator. Also, I made numerous connections to Lumpkin county government representatives. I’m grateful that I was chosen to participate in the program.